CATEGORIES
GENERAL CATEGORIES |
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|---|---|---|---|
| 1 | PRINT (ENGLISH) | SINGLE | B/W, COLOR |
| 2 | –DO- | CAMPAIGN | B/W, COLOR |
| 3 | PRINT (VERNACULAR) | SINGLE MALAYALAM/TAMIL/KANNANDA/TELUGU (ENGLISH TRANSLATION COMPULSORY) |
B/W, COLOR |
| 4 | –DO- | CAMPAIGN | B/W, COLOR - DO – |
| 5 | PRINT INNOVATION | SINGLE | B/W, COLOR |
| 6 | –DO- | CAMPAIGN | –DO- |
| 7 | PRINT UNPUBLISHED | SINGLE | NO POINTS WILL BE AWARDED FOR THIS CATEGORY |
| 8 | –DO- | CAMPAIGN | –DO- |
| 9 | FILM | SINGLE/CAMPAIGN/ CORPORATE FILM/ AV FOR TV PROGRAMMES |
|
| 10 | FILM | UNRELEASED | |
| 11 | OOH | HOARDING (SINGLE & CAMPAIGN), POSTER (SINGLE & CAMPAIGN), AMBIENT, INNOVATION, UNPUBLISHED* |
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| 12 | RADIO | SPOT SINGLE & CAMPAIGN, SOUND DESIGN, IN HOUSE PROGRAM PROMOS RJ PROMOTION |
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| 13 | CYBER/DIGITALNEW MEDIA | DATA, TECHNOLOGY, E COMMERCE, GAMING | |
| SOCIAL MEDIA | CAMPAIGN, SINGLE POST, USE OF INFLUENCER | ||
| DIGITAL CRAFT | COPY, DESIGN, VIDEO | ||
| 14 | INTEGRATED | BRAND CAMPAIGN (MIN. 5 PCS, MIN. 3 PLATFORMS) |
|
| 15 | PHOTOGRAPHY | B/W, COLOR | |
| 16 | TYPOGRAPHY | USE OF TYPOGRAPHY ACROSS ANY MEDIUM,
PRINT, POSTER, FILM, PACKAGING, SOCIAL POSTS, INVITES ETC - ALL 4 LANGUAGES |
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| 17 | COPY WRITING | PRINT / BROCHURE / SOCIAL MEDIA | |
| 18 | ART DIRECTION | PRINT/POSTER/ANNUAL REPORT/ BROCHURE/ CALENDAR/ DIGITAL/OOH/ UNPUBLISHED | |
| 19 | ILLUSTRATION | PRINT'/OOH/HOARDING/POSTERS/ DIGITAL/BROCHURE/CALENDAR/RETAIL/ PACKAGING/UNPUBLISHED | |
| 20 | COLLATERALS | ANNUAL REPORT/.BROCHURE/MENU CARD/ POS/DESKTOP CALENDAR/CALENDAR/ NEWSLETTER | |
| 21 | DIRECT MAILERS | SINGLE & CAMPAIGN | |
| 22 | DESIGN | LOGO, CORPORATE IDENTITY, PACKAGING, INSTORE, PRODUCT, DIGITAL, SOCIAL, APP | |
| 23 | PUBLIC SERVICE / CSR | PRINT / POSTER / FILM/ UNPUBLISHED | |
| 24 | FILM CRAFT | OPEN ONLY TO PRODUCTION HOUSES, AUTHENTICATION OF CREATION BY CLIENT AGENCY WILL BE NECESSARY. ENTRIES CAN BE SUBMITTED IN THE FOLLOWING SUB CATEGORIES - DIRECTION, CINEMATOGRAPHY, EDITING, MUSIC, SOUND DESIGN, ANIMATION, FX/VFX |
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| 25 | RADIO CRAFT | OPEN TO RADIO STATIONS/ PRODUCTION HOUSES - ORIGINAL MUSIC, VOICE PERFORMANCE, EVENT, PROGRAMME PROMOTION, RJ PROMOTION. | |
KERALA SPECIFIC |
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|---|---|---|
| 1 | JEWELLERY | PRESS SINGLE/ CAMPAIGN / UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 2 | REAL ESTATE | PRESS SINGLE/ CAMPAIGN/ UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 3 | TEXTILE | PRESS SINGLE/ CAMPAIGN/ UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 4 | HOSPITALITY | PRESS SINGLE/ CAMPAIGN / UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 5 | AYURVEDA | PRESS SINGLE/ CAMPAIGN/ UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 6 | MEDIA | PRESS SINGLE/ CAMPAIGN/ UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 7 | EDUCATION | PRESS SINGLE/ CAMPAIGN/ UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 8 | RETAIL (ELECTRONICS & APPLIANCES) |
PRESS SINGLE/ CAMPAIGN/ UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 9 | BANK / NBFC'S | PRESS SINGLE/ CAMPAIGN/ UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 10 | PACKAGING | |
| 11 | HEALTH CARE | PRESS SINGLE/ CAMPAIGN/ UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
| 12 | CINEMA | PRESS SINGLE/ CAMPAIGN/ UNPUBLISHED/ TV COMMERCIAL/ RADIO/ OUTDOOR |
*No points will be considered for Unpublished
**No points will be considered for Kerala specific categories and for Agency of the year Award.