Rules & Regulations

All entries must have been published or displayed for the first time between 1 January, 2016 and 31 December, 2016 in a mainline newspaper or magazine (INS member) of repute. In the case of TV/ Radio, it should be a member of IBF.

Only one party may enter an advertisement and this should be agreed in advance between the parties concerned. In the event of two different entrants submitting the same entry, the agency or production house which produces a certificate of authorization signed by an authorized signatory of the client will only be entertained.

The Pepper Creative Award Trust has the right to verify the authenticity of such certificates and would act on its own volition.

All work submitted should conform to ASCI guidelines. Entry is open to all Creative Agencies, Media Agencies, Digital Agencies, Event Agencies, PR Agencies, Media Houses, and Production Houses etc. throughout South India (Kerala, Karnataka, Tamilnadu, Andhra Pradesh, Telengana and Pondicherry) creating advertising or other communication for products, services or causes. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement. All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. The Pepper Creative Award Trust reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

Each entry should be accompanied by an entry form (sample enclosed)

The entries submitted for all categories will be scrutinized for authenticity and the Pepper Creative Award Trust has the right to reject any entries without any reason. Entry fee for rejected entries will not be refunded.

Judging

The Jury will consist of a minimum of 3 judges. The Jury will shortlist entries based on an open platform debate and deliberation on the entries where upon they will finally arrive their decisions. At all voting stages, a jury member is prevented from voting for any entry submitted by his/her agency. The decision of the jury in all matters relating to the awarding of prizes will be final and binding. However, in the case of disputes which are purely technical, the Board of Trustees of the Pepper Creative Award Trust have the right to overrule the jury’s decision.

The Awards to be given are:

Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. Shortlisted entries/finalists will receive a certificate. Winning entries in unpublished category will receive only certificates.

Agency of the Year Award: The agency with the maximum number of points will be presented with the Agency of the Year Award.

Advertiser of the Year Award: The advertiser with the maximum number of points will be presented with the Advertiser of the Year Award.
The Point system followed will be: Gold – 20 points, Silver – 15 points, Bronze – 10 points (in case of a tie, the Agency and Advertiser with most golds will be awarded the Agency of the Year Award and Advertiser of the Year Award respectively)
Unpublished & Kerala specific categories will not be considered for Agency of the Year Award.